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If you are looking for a Richmond SEO company, these are five common seo myths and lies you should be aware of.

We will submit your site to the search engines for you!

This is a decade old myth. There is simply no need to submit your website to anything. Google, and other search engines have software called “spiders” that crawl the web finding pages and indexing them in the search results. As long as some other website that is listed in google has linked to your website, it will end up being crawled by google sooner or later. Having a simple facebook page, google profile, or twitter account is enough to ensure this will happen in short order. If you want to speed this process up you can embed a single youtube video on your site and google may index it within hours.

Selling Individual Search Terms

Another common scam is to sell businesses listings for a monthly fee. Often these companies will sell you individual phrases for a regular monthly fee and guarantee #1 results for the phrase. Not only can no one fully control google, but the idea that each term would cost money is a farse. Google is smart enough to know that if your website should rank for one term, it should likely also rank for related terms. A good seo agency should help you rank for a wide variety of terms to produce traffic from all of them.

Never Ending Contracts

Any ethical SEO company in richmond should be honest that the majority of their hard work will end once your site is ranking relatively well. Unless you encounter a lot of competition, there is simply no reason to pay a continual fee to an seo service. In most cases when the work developing and implementing an effective seo stragegy is completed and a website is ranking where it needs to be, the services of the seo agency are no longer needed. The need for ongoing “maintenance” is often greatly overstated or an outright lie. An honest company will deliver regular reports of what they are doing for your money.

Cookie Cutter Packages and $199 seo offers

The kind of experts who can make a living working for third world wages often live in the third world. The only other explaination is that they are not doing anything at all for the money, or they are doing so very little that it is not going to help matters, and could even make them worse.

It is not uncommon for turn and burn companies to sell extremely cheap packages which treat your website like it was created in a factory. SEO requires a lot of skill and experience, and is certainly a highly valuable skill because it can create ROI in a uniquely powerful way. A legitmate search marketing company will employ very well paid experts who work on seo projects as their full time profession. In addition to this most professional search engine optimization firms will use expensive software that costs thousands of dollars per month to help them research and accomplish tactics the non-professionals are simply unaware of.

Website Designers who sell seo as an extra addon or a feature

We love web design companies because we often white label for them. The reality is that website design companies  often sub-contract full time experts to deliver seo results, as very few of them have one on staff full time. Another common thing is web designers who know a little about seo, but not enough to get the job done. Designers who have read a book or attended a seminar often feel they know enough about the subject to offer seo services as an additional feature to their website design services. In niches with very little competition this may even work for some clients. But in professions like medicine, law, construction, hvac, roofing, financial services, and many others these elementary tactics are not enough to move the website from page two, or to the top position of page one. This is because SEO is often treated as a fad like social media.

Well meaning richmond website design companies often mean well, but accomlish very little in the realm of internet marketing. The truth is that even good seo’s need experience in a variety of other connected fields to increase ROI. Writing good sales copy and generating leads and phone calls from customers is a must have skill. It does not matter how much traffic a busines website gets if the site does not generate new business and continued customer loyalty. In todays world a good seo agency will also have assets for creating high quality video, social media marketing campaigns, and online paid advertising tactics. SEO is only one aspect of effective search marketing.

SEO companies who tell you there are no secrets in seo

Any company that tells you seo has no secrets is simly someone who doesn’t know any of them. Effective search marketing experts spend a lot of time and money making sure they are on the leading edge of their industry. Tactics that were viewed as ethical and acceptable just last year have gotten some websites penalized by google in the last few months. Likewise some legitimate and ethical tactics that worked last year are no longer working this year. Professional search engine optimization is all about knowing how search engines work and keeping up with the changes that are being made to how they rank websites. It requires a full time investment and a substantial overhead to keep on top of.

Can you imagine if someone told you there are no secrets in the softdrink making industry? Cocacola might just disagree with you, as their recipe has remained secret for longer than most of us have been alive. Every industry has trade secrets and tactics they develop to try and gain an edg on the competition. SEO is simply no different than other industries and companies who spend big money on their closely held methods and tactics for success. If you ask us to tell you our trade secrets, we will laugh and smile.

However, that does not mean that we can’t explain what we are doing and why. All of legitimate search engine optimization is based on the same principles and tactics, but those who gain a high level understanding of what google wants and how google works will simply be much better at getting the desired outcomes. The top 5% of experts are a close knit community who dominate thousands of the most highly competitive search phrases.

Phone: (804) 424-2495